Print on demand has been a growing industry the past few years. More and more people are competing on Etsy, and for good reason! It’s a great way to make sales without having to order bulk amounts and be stuck with useless inventory. But like with anything, there are a few things you need to do to get ready for this Q4. Covid is done, families are getting back to seeing each other, and everything is becoming a little more normal, which means sales will be up possibly more than ever before. But – you need to prepare more than ever before! Let’s take a look at the top 10 ways of getting ready to crush Q4 in 2022!
- Choose Micro-Niche Categories
- Pick Niches You’re Passionate About
- Consider the Competition
- Diversify Your Products
- Funny Designs Work Better
- Sell Designs that Touch the Heart
- Sell On Multiple Marketplaces
- Keep Adding Products Daily
- Personalize Your Designs
- Don’t Be Scared to Run Paid Ads
Choose Micro-Niche Categories
Don’t just target all dog lovers, but be more specific by micro niching (is that word?). This will help you tap into a more targeted and engaged audience.
When you have a more targeted audience, you can create content that is laser focused on their interests. This will help you build a stronger connection with your audience and turn them into raving fans.
Not sure what micro niches to target? Here are some ideas to get you started:
– Dogs by breed
– Skull loving couples
– Trucker husbands
– Nurse wives
– Travelling besties
– Grandmothers who love their grandkids
– Back to school kids shirts
– Retired who loves drinking
– Comedic workplace mugs
– If you’re interested in a huge list of Print On Demand niches and micro-niches with daily updates, then it might be of interest to subscribe to www.ProfitBusters.com – you’ll never run out of ideas again.
Pick Niches You’re Passionate About
The most important tip is to pick a niche that you’re passionate about. This way, you’ll be more likely to stick with it even when the going gets tough. Plus, your passion will shine through in your designs and customers will take notice.
If you’re not passionate about your niche, it will be very difficult to build a successful business. So, take some time to brainstorm ideas and find a niche that you’re excited about.
Consider the Competition
When choosing a micro-niche category, you need to consider the competition. If there are already a ton of businesses in your chosen category, you’ll need to be extra creative with your designs and marketing strategy to stand out.
If there’s not much competition, that’s great! But, you’ll need to make sure that there’s enough demand for your products. The best way to do this is to research your niche extensively before committing to it. Find a balance between passion and demand.
Diversify Your Products
Don’t just pick shirts. There are tons of other print on demand products you can try selling. Here are some of the most popular items to get you started:
– Leggings
– Jewelry message cards
– Mugs
– Tote bags
– Phone cases
– Wall art
– Candles
The sky is the limit when it comes to product diversification. So, don’t be afraid to experiment and try new things. This is the best way to find new products that your audience will love.
Funny Designs Work Better
When it comes to design, you want to stand out from the crowd. And one of the best ways to do this is to be funny. People love funny designs and are more likely to buy products with humor.
It’s also important to remember that not everyone has the same sense of humor. So, don’t rely too heavily on humor in your designs. Balance it out with other elements like color and typography.
And lastly, make sure your designs are high quality. People are more likely to buy products that look professionally made. So, invest in quality design resources and hire a talented designer if needed.
Sell Designs that Touch the Heart
Jewelry design message cards that touch the heart tend to sell really well during the holidays. This is because people are looking for gifts that have meaning.
So, if you want to boost sales during the holidays, design jewelry message cards that touch on emotions like love, gratitude, and happiness. Customers will be sure to appreciate the thoughtfulness of your designs.
And don’t forget about other special occasions like birthdays, anniversaries, and Mother’s Day. These are all great opportunities to sell heartfelt designs.
Sell On Multiple Marketplaces
Don’t just stick to Etsy, but try Amazon, eBay, Craigslist, Kijiji (for Canada) and so on. The more places you sell your products, the more exposure you’ll get and the more sales you’ll make.
But, selling on multiple marketplaces can be a lot of work. So, start with one or two and then slowly add more as you have the time, or hire a virtual assistant from Fiverr or Upwork to speed things up.
Keep Adding Products Daily
Don’t just list two products and be done for the week – the more work you put in, the more results you’ll get back.
It will take some extra work, but try and post at least 5-10 products a day if you can. You can always outsource the design work if needed. The important thing is to keep your store stocked with fresh, new designs.
Personalize Your Designs
The same designs you are already selling can easily be converted to personalized items. This can really help to make your designs more personal and unique.
There are a few ways to personalize your designs:
– Add the recipients name
– Add the pets name
– Use their initials
– Use a special date like their birthday or anniversary
Personalized items tend to sell really well, so this is a great way to boost sales. Just make sure you clearly state that the item is personalized in the listing title and description.
Don’t Be Scared to Run Paid Ads
Don’t be scared to put a little money behind your designs. You can start with a small budget and slowly increase it as you get more comfortable with the process.
You have plenty of platforms to run paid ads on like Facebook, Google, Pinterest, Etsy, TikTok and more. The only downside is it might be time-consuming to set all that up or even learn how to use each platform.
If you’re not familiar with runnings ads you can always hire someone on Upwork or Fiverr to manage it for you. Just try not to blow all your budget in 1 week – so make sure to give the freelancer a strict budget to work with.
Conclusion
The end of the year always brings about a sense of urgency for businesses – especially those that operate in the print on demand space. This is the time of year when you need to be making sure that your orders are coming in at a consistent clip, that your designs are attractive, that your shop is actually looking like a shop, and you’re ready to work at full capacity. But remember, designing and selling products should be enjoyable. So, choose a niche that you’re passionate about and make sure you’re having fun with it. The more enjoyment you get out of your business, the more success you’ll find. Follow the 10 tips above to help you crush Q4 and you’ll get there in no time!