If you’re in the e-commerce business, then you know that choosing the right platform on which to sell your wares is absolutely essential. There are many different platforms to choose from, but two of the most popular are Etsy and Shopify. So, which one is the better option for your business? Keep reading to find out.
Etsy: The Pros
Etsy is a great choice for businesses that sell handmade items or print on demand. One of the main advantages of using Etsy is that it’s extremely easy to set up and use; you can be up and running in no time at all. Etsy is also very affordable; listing fees are just 20 cents per item, and transaction fees are only 3.5%.
Another big advantage of Etsy is that it has a large built-in audience; since it’s been around since 2005, it has a huge user base of loyal shoppers. In fact, Etsy has over 60 million active buyers from all over the world. And because Etsy is so well-established, it’s easy to drive traffic to your shop; simply being on the platform will help you get found by potential customers.
Finally, Etsy offers a great deal of support for sellers. They have an extensive help center, forums, and live chat where you can get answers to your questions and connect with other Etsy sellers. This is especially helpful if you’re just starting out and need some guidance.
Shopify: The Pros
Shopify is a great choice for businesses of all sizes; it’s used by big brands like Kylie Cosmetics and Tesla, as well as smaller businesses and even sole proprietorships. One of the main advantages of Shopify is that it’s incredibly customizable; there are literally thousands of themes and apps available to help you create a unique online store that perfectly reflects your brand.
Another big advantage of Shopify is that it’s extremely user-friendly; even if you’ve never created a website before, you’ll be able to create a beautiful online store with ease. Shopify is also very reliable; uptime is guaranteed at 99.9%, so you can rest assured that your store will always be up and running. And if you ever need any help, 24/7 customer support is always available.
Shopify also has a huge variety of apps to help boost your sales when customers reach your store. Apps can help with everything from social media marketing to abandoned cart recovery. There’s an app for just about everything, so you can tailor your Shopify store to your specific needs. And if you can’t find an app that meets your needs, Shopify also offers custom development services to create one for you.
Overall, Shopify is an excellent e-commerce platform that offers everything you need to create a successful online store. If you’re looking for a platform that is customizable, user-friendly, and reliable, Shopify is definitely the right choice for you.
Conclusion:
So, which platform should you choose for your business? It really depends on your specific needs and preferences. If you’re looking to list items and not run any advertising for traffic and if you need a very affordable platform, then Etsy is a great choice. But if you’re looking for a highly customizable platform with great features and reliability, and if you are comfortable with running ads from Facebook or Instagram then Shopify is the way to go. Whichever platform you choose, you can’t go wrong; both Etsy and Shopify are great choices for businesses of all types.
